There are a number of tools available to help improve you website rank and search results; there is however no explanation on how these tools help you improve your website.

Analytics: These tools are great to use if you wish to watch your web traffic and marketing effectiveness of your website, ContACT has a similar service within the CMS, most websites have this feature.

Ad words: These are generally a paid service, with ad's featuring in search engines on the right hand side. There can be gains from these services but on the other hand your budget can be exhausted on web searches that don't bring in business.

Tourism businesses have more business generated from using maps. Generally most searches performed on search engines are for regions rather than specific locations. Also on top of using map services you can link with customers and other businesses.

To access your statistics for you website Click on the [view stats] within the CMS.